Win Customers By Giving Away Free Information!

What is the best way to attract visitors to your site ?

Everyone agrees on this point – it is by providing Free Information.

Let’s see how to do this and why it works so well.

Suppose you are a supplier of video recorders. Hopefully you will be the owner of a professional sounding domain name, such as

You write an informative article entitled “How to Choose a Video Recorder” which explains

* the key features of video recorders
* a guide to prices
* handy tips for using video recorders
* useful accessories
* potential problems
* future developments

Put this article on your web site or have it available by Email (on an autoresponder if you expect a big response).

While your competitors are all posting similar ads which say

“Buy, buy, buy our cheap video recorders” or sending unsolicited bulk Email to thousands, you will be posting short ads which say

Our Free Guide “How to Choose a Video Recorder” explains the key features to look for, prices and handy tips.

And whenever you contribute to any group where there are potential customers you include in your signature


“How to Choose a Video Recorder ” (FREE guide)

Your visitors will be impressed by the quality of free information you are providing and your well chosen domain name: they will regard you as an authority on the subject.

They will be easily influenced to buy from your site while your competitors’ unoriginal ads are consigned to the Email waste bin.


Author Name: Scott
Author Website:

You Can’t Polish a Turd!

In my business I see a lot products and services, all of which I’m responsible to promote. Conceptually there are some winners, honorable mentions and out right stinkers. At the end of the day, if sales are less than projections, the knee-jerk reaction is to fault your marketing efforts. “Was it the strategy, the creative, the list?—Lets try it again, this time only different.”

Sound familiar? If so, sit back you’re not going to like this.

You’re product or service may be a stinker.

The classic advice dispensed by self-styled gurus is to make sure that your “new thing” addresses an immediate need. “Sell aspirin, not vitamins” they say.

Even in today’s organic-wheat-grass-drinking culture, it’s easier to convince some guy to part with 8 bucks if you’re eliminating a bitchin’ hangover rather than simply enhancing his general health and making his pee smell funny.

Sounds good right? I cut my teeth on that catchy yet simple advice, unfortunately it’s wrong. The problem with this mantra is that it limits your efforts to solving obvious problems. For example, “party boy” knows he has a headache; they may not be aware that he’s on the verge of coming down with scurvy and could really use some Vitamin C.

The alternative to the aspirin/vitamin dichotomy is the “Microwave Test”.

To determine if you’re product or service passes the test, ask yourself three simple questions:

Does it have a clear benefit?
Does it deliver immediate satisfaction?
Is it easy to use?

1. Does it have a clear benefit?
Yep. It’s a solution that found a problem – for those of us old enough to remember, taking an hour to cook dinner wasn’t considered a slow and painful death until the microwave came along.

2. Does it deliver immediate satisfaction?
Duh, it’s a microwave. You can use it anytime. And besides, who doesn’t like to watch a cup or bowl spin around? And if you’re looking for cheap entertainment you can nuke a piece of aluminum foil. Oh, try this too. Lick a piece of popcorn and put it to your ear. No. It has nothing to do with a microwave or marketing but it’s pretty cool.

3. Is it easy to use?
You know it, just push a few buttons and ding! Beefaroni’s ready, hot and plenty of it.

Long story short, even though the microwave is more of a vitamin than an aspirin, its ability to fill an immediate need and deliver instant gratification makes it a clear winner.

Even if your existing offerings fail the test, you can use the criteria to reshape them. A modern example is how Palm rebounded from its failed Zoomer handheld (what a piece of “S” that was).

The original PDAs failed the microwave test. The benefits were unclear, the gratification was delayed by complexity, and ease of use was fatally crippled because it wasn’t easy to use.

Palm then delivered the Palm Pilot, which addressed those issues and passed the test. The Palm Pilot had a clear benefit (a date and address book on crack), was immediately gratifying (you could synch with your existing contact database), and was incredibly simple to use (no boot time, no extras, just the facts ma’am). And like the microwave, the Palm wound up creating its own immediate need. Just ask the millions of—look at me I’m so cool—Palm junkies around the world. The new logo didn’t hurt either.


Author Name: Scott Hardigree
Author Email:
Author Website:

The 3 Rules To Maximizing Profits From Banner Ads!

Placing those ads on your site are designed to do just one thing, make you and the advertiser money. No it’s not rocket science but there is a science to doing it right.

There are 3 simple rules to follow and you will convert those ads into the revenue you intended them to be when you decided to place them in the first place.

Don’t sell Viagra to pregnant women! – Basically what this means is that each page on your site probably offers something different than all the other pages on your site, otherwise you would have terrible redundancy on your site and that would be bad, but that’s for another discussion. Let’s say you have a site offers travel services, and this particular page is about a certain destination that you offer. Then your ads should fit the page, an offer such as “Home Loans”, or “Grocery Coupons” would be what is know as “Shotgun Marketing”, which basically means that you are just firing an ad at there and praying that someone who sees it will be interested. This click and buy ratio will prove to be VERY disappointing. A proper ad such as “discount air tickets”, or “Travel Insurance” will produce a much higher, click and buy ratio, this is what is referred to as “Target Marketing”. Remember, the internet is a spontaneous buying medium, so when the visitor is on that particular page, this is when the interest in this particular subject is at it’s peak! They are already thinking travel, you are offering them the “Up sell”, meaning you not changing the visitors train of thought, your offer is just blending in.

Put the steak in the middle, and leave the salad on the side! – Where do you place you banners? On the side? At the bottom of the page? Somewhere between the “I’m offering this for free” and “Look at my fancy graphics” area of the page? Obviously the most profitable place to set the banner is on the top of the page, and is highly recommended if that space is available! Most of the time website owners have reserved that spot for they’re own offers and the like. The second best place on a page is just before your start the page content. An animated 468 x 60 banner should be centered and placed just before you begin your page content. Remember these banners are what pay you money to keep your site going, and if all goes right, some change in your pocket. Move other items on your site to the side and make room for those banners. Banners placed inside the test of the page content (not at the end) would be the third option.

I don’t read the fine print, do you?- What size banners do you use? DO NOT waste your time placing small banners on your site (unless they are for banner exchange partners)! Small banners are a waste of space, first of all, how much information can the seller fit into such a small area? How noticeable will it be to your site visitor? If you’re trying to sell something, then SELL IT! Ad size should be 468 x 60 or larger, and centered on the page, this ad WILL NOT be missed by the roving eye of your potential buyer. Although they may have not elected to click on it, odds are they certainly did not miss it, because it was big enough to at least catch they’re eye.

Finding the right advertiser, who pays the right commission, and who is offering the right product for a particular page on your site, will require a bit more work than the standard “snatch and add” type of banner farming, but the rewards will be much greater and prove to be well worth it in the long run. Remember this, “anything worth having, is worth working for, and money is worth having.”


Author Name: Scott Seiter
Author Website: