Been Fishin’ Lately? The Trotline Marketing Principle

Although my Dad, a skilled fisherman, took me with him many times as I was growing up, I never became much of a fisherman. I enjoyed catching the fish, but all the waiting bored me terribly. And, then there was the messy job of cleaning the catch! As a teenager, I remember going to the … Continue reading Been Fishin’ Lately? The Trotline Marketing Principle