Irrespective of the business you run, a website is the most important online marketing tool, which will help the business in many ways. It doesn’t matter if you are running just a small business or a high profile manufacturing or service business. You will eventually need a well planned internet marketing schedule which when executed neatly will bring high returns on the time and money spent by you.
There are varieties of web development companies out there who will provide you custom web solution to achieve the goals of your company. The following are a set of questions and tips you need to be aware on how to choose a web design company.
Even before you set out to search for a web development company, you will have to narrow down your needs and objectives. The following checklist will help you in this context.
- Target audience
- How to reach your target audience
- The purpose of your website
- Source of website update
- Timeline to build your website
- ROI expected from the website
When you are searching for the web design company, ask yourself the following questions.
- Portfolio of the company – Does it comply with the website look you are expecting? Is there a variety in the previous work they have done? Are these sites user friendly? How about the bugs and issues associated with the sites?
- Industry – Has the web development company worked with anyone in the industry as same as yours? How’s the functionality of such a website created? How easy is the content management system that has been developed?
These two questions will help you to narrow down your choice of web design companies. Then you can contact the companies that are at the top positions of your list. Now is the time to check their responsive nature. Check how quick they respond and how cooperative they are in the response. They may take some time but if they are cooperative and friendly enough then you have your company of choice.
During these discussions, try to figure out the supports they provide and the guarantees they make. Go through the contract and understand the ownership of the project and the intellectual property clauses included in the contract. By now you would have narrowed down your choices to just a couple of web design companies.
Now is the time to cross check the references and enquire with their previous clients. Look how strong these companies are in web designing, internet marketing and search engine optimization. Check out their consistency and after sale service. They should be there to support your website for a stipulated time after the launch to help you with minor glitches and technology failures.
The final outcome from the website design company you have chosen should answer all the questions you listed out at the beginning of the project. Select a company who not only meet your goals but who exceeds your expectations.