You get the total rights to software, articles, e-books and other purchasable information products via the private label rights (PLR). These are embodied in a license coming with a purchasable information product. These rights enable you to alter, modify, enhance and rearrange the contents of the product. Thus you are permitted to fashion the information product as per your liking.
While the resell rights only allow you to sell the product while not changing it anyhow the PLR gives you the authority to change the product in any way you like. You may even claim the product evolved as your own. The private label rights are also very much different from the master resell rights in which case also you are not entitled to change the product in any way though you may even sell the resell rights of the product. 17 Magic Words That Can Make You a Fortune.
People generally modify products over which they have private label rights by:
- Including links/affiliate products
- Changing/adding graphics
- Editing the existing content
Such persons having PLR on product(s) are also entitled to put their names on the product(s) thereby claiming that they themselves are the makers.
Making use of some such products can help give a tremendous boost towards the building up of your business. However, it is also a fact that using of your name on a product as the originator may not be making it all that marketable. What is needed first is your establishment as a brand. You need to make sure that the product is set in a distinctive style making it a class apart from similar other products so as to bring for it more takers.
The private label rights have a much greater potential to make you a winner than either resell rights or master resell rights. Check out on the Internet. Verify the prospects of making use of the products (whose private label rights are being offered for sale) by altering and modifying them.