Benefits to RSS Feeds…

RSS streamlines communication between publishers and readers. Since RSS has had a popularity surge, webmasters have been experimenting and using RSS feeds to deliver content in new and innovative ways. Typically, RSS feeds contain news headlines and content summaries. The content summaries contain just enough information without overwhelming the reader with superfluous details. If the reader is interested and wants additional information they can click on the item in the feed, accessing the website which contains additional details. RSS readers aggregate multiple feeds, making it easy for individuals to quickly scan information contained within each feed. Feeds are generally themed, allowing users to opt-in to feeds that are of interest. How to Protect Yourself in Lease Options?

The big benefit to RSS is that individuals opt-in to content of interest, totally controlling the flow of information that they receive. If the quality of the content in the feed declines, users simply remove the feed from their RSS reader and they will not receive any additional updates from that source. The RSS reader acts as an aggregator, allowing users to view and scan multiple content streams in a timely fashion.


RSS is a great supplemental communication method that does not burden the publisher with maintaining lists or following strict privacy guidelines. RSS feeds are compiled according to the user’s choices, removing any burden that is placed on publishers of email newsletters. Publishers no longer need to be concerned with spam, privacy policies, and age guidelines.


Publishers using RSS as a communication vehicle are able to create keyword-rich, themed content, establishing trust, reputation, and ongoing communication with current and prospective customers.


What Kind of Information Can be Delivered in RSS Feeds?

Blogs Feed
Many blogs are catalogued in an RSS feed, with each blog entry summarized as a feed item. This makes it easy for visitors to scan blog posts for items of interest.

Article Feed
Articles are often placed into feeds to alert readers when new articles and content are available. The feed entry is typically an article summary or introduction. Readers can then ascertain if the article is of interest and read further.

Forum Feed
Many forums now have add-ons that allow participants to receive forum posts via RSS. The RSS feeds often will show the latest discussion topics; if users are interested they simply click to enter the forum to participate in the discussion. As the topic is updated they will see new entries in the RSS feed.

Schedule Feed
Schools, clubs and organizations will often use feeds to communicate meeting times, places and events that might be occurring. The RSS feeds are often used to publicize events, notify the community of schedule changes or meeting agendas.

Discounts / Specials Feed
Retail and online stores have begun using RSS feeds to deliver their latest specials and discounted offers. Some online retailers have taken this a step further, allowing users to create their own feeds based on keywords or phrases.

For example, this service will generate a URL than can be entered into a news reader. The feed is updated each time an item is added to Amazon that meets the specified criteria or keywords – Amazon Search Feed – http://www.oxus.net/amazon/

Ego / News Monitoring
Companies or individuals interested in receiving headline news based on a specific brand or keyword can use RSS feeds to monitor news sources.


For example, users can use the following tool to create a feed that will allow them to receive filtered news from Google News. They will only receive items related to a specific keyword or phrase they setup – http://www.justinpfister.com/gnewsfeed.php

Industry-Specific RSS Feed Uses Include:
Technical professionals in specific industries have also developed RSS feeds as way to market, promote or communicate within their specific industries. In many cases, this has expanded their reach and increased communication with current and prospective customers and clients.


RSS feeds can be used by realtors to communicate the time and location for open houses, announce new property listings or promote decreased mortgage rates. Content feeds can also be used by universities to communicate sports scores or event schedules. Computer service professionals can create feeds to notify clients of potential security breaches, virus risks or outbreaks. Ultimately, RSS is molded to meet the communication needs of many sectors. Consider how RSS can benefit your business and supplement your communication needs.

RSS feed creation tool for publishers interested in creating fresh content – FeedForAll – http://www.feedforall.com

RSS Feeds.

Lets face it as much as we all rely on email communications it is not really a reliable technology.

Why Should I care about RSS Feeds
SPAM and viruses have wreaked havoc with a communication medium and reduced its value. Users have become admittedly paranoid about privacy issues and have begun “tuning out” and mentally filtering mail. What this means is that vendors really ought to begin exploring alternatives means of communciation in order to be heard. One of these alternatives is RSS or Really Simple Syndication. Five Ways to Profit from Every Meeting with a Seller.

While I’m not suggesting that you abandon email I think that many might want to consider RSS feeds as well. Because RSS Feeds are selected by the end user spam is not an issue. RSS is created using XML, a very basic markup language. One that does not contain the risks inherent to email.

Endusers select the feeds they wish to view. Content providers select the feeds they wish to display. By providing a RSS feed another site may pick up “news” about your software and post it. If email continues on a self destruct course RSS will become a new standard and an accepted viable alternative or more likely an email supplement. For now if you have a “technical” customer base RSS might be a “cool” thing to add.

What are RSS Feeds –
In very simple non-technical terms RSS is an XML file containing a directory of web pages with related news or information. The RSS is contained in an XML file and referred to as a “feed”. RSS format is very simple, in fact even I was able to create a feed with little effort.

The XML file basically contains what would be commonly used as a title and description in an html document, along with the url of a web page containing the actual content. Personal Property Trusts.

Sample feeds can be seen at:
http://www.softwaremarketingresource.com/feed.xml http://www.softwaremarketingresource.com/marketing-feed.xml http://www.notepage.net/feed.xml

Once uploaded to a website the feed should be validated (to make sure you did not use any invalid characters). The feed can then be submitted to engines. Individuals can view your content in a reader. Individuals can also add news feed to their websites by using an aggregator and tapping the feed of news vendors or others.

For convenience I’ve created a webpage with RSS resources at http://www.softwaremarketingresource.com/rss-feeds.html